{"id":315,"date":"2009-09-20T20:07:51","date_gmt":"2009-09-20T20:07:51","guid":{"rendered":"https:\/\/www.compositeur-arrangeur.com\/blog\/172-exemples-de-musiques-pour-films-institutionnels\/"},"modified":"2021-06-06T17:03:52","modified_gmt":"2021-06-06T17:03:52","slug":"172-exemples-de-musiques-pour-films-institutionnels","status":"publish","type":"post","link":"https:\/\/www.compositeur-arrangeur.com\/blog\/172-exemples-de-musiques-pour-films-institutionnels\/","title":{"rendered":"Exemples de musiques pour films institutionnels"},"content":{"rendered":"<p>\nVoici 3 exemples de musiques pour films corporate appartenant \u00e0 3 secteurs d&rsquo;activit\u00e9 diff\u00e9rents : la technologie (Neusoft), La route (Colas) et l&rsquo;horlogerie de luxe (Audemars-Piguet).<\/p>\n<p><strong>1) NEUSOFT <\/strong> :<br \/>\n&#8211; R\u00e9alisation : <a href=\"http:\/\/www.lulo-design.com\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/lulo-design.com\/&#039;);\"><ins>Ludovic De Vita<\/ins><\/a><br \/>\n&#8211; Production : <a href=\"http:\/\/www.neusoft.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/neusoft.com\/en\/&#039;);\"><ins>Neusoft<\/ins><\/a><br \/>\n&#8211; Musique  : <a href=\"http:\/\/www.alexandre-mabeix.com\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/alexandre-mabeix.com\/&#039;);\"><ins>Alexandre Mabeix<\/ins><\/a> (style \u00e9lectro).<\/p>\n<p><iframe loading=\"lazy\" title=\"Film institutionnel de Neusoft\" frameborder=\"0\" width=\"500\" height=\"299\" src=\"https:\/\/geo.dailymotion.com\/player.html?video=x6y7uh&#038;\" allowfullscreen allow=\"autoplay; fullscreen; picture-in-picture; web-share\"><\/iframe><\/p>\n<p>Quelques mots cl\u00e9 : <strong>humanit\u00e9, ouverture, innovation, technologie, dynamique<\/strong> <br \/>\nqu&rsquo;<a href=\"http:\/\/www.alexandre-mabeix.com\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/alexandre-mabeix.com\/&#039;);\">Alexandre<\/a> a su traduire musicalement par : <\/p>\n<ul>\n<li>Un leitmotiv r\u00e9current, accompagn\u00e9 d&rsquo;effets de sound design <em>(technologie, innovation)<\/em> <\/li>\n<li>Une rythmique moderne <em>(dynamique)<\/em> <\/li>\n<li>Quelques notes de piano et cordes <em>(humanit\u00e9)<\/em> <\/li>\n<li>Des changements de tonalit\u00e9 et une progression harmonique <em>(innovation, ouverture)<\/em><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>2) COLAS <\/strong> :<br \/>\n&#8211; R\u00e9alisation : Nicolas Lebrun<br \/>\n&#8211; Production : <a href=\"http:\/\/movida-films.com\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/movida-films.com\/&#039;);\">Movida Films<\/a><br \/>\n&#8211; Directeur Photo : <a href=\"http:\/\/www.myspace.com\/benjaminlouet\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/myspace.com\/benjaminlouet&#039;);\"><ins>Benjamin Louet<\/ins><\/a><\/p>\n<p>&#8211; Musique  : <a href=\"http:\/\/www.myspace.com\/follio\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/myspace.com\/follio&#039;);\"><ins>Tanguy Follio<\/ins><\/a> (style orchestral avec un peu d&rsquo;\u00e9lectro).<\/p>\n<p>\nhttps:\/\/www.dailymotion.com\/embed\/video\/xaa575_colas_travel<\/p>\n<p>En fait, ce film assez long (plus de 7 mn), comporte 2 grands axes :<br \/>\n&#8211; Une premi\u00e8re partie \u00ab\u00a0usagers de la route\u00a0\u00bb : <strong>humanit\u00e9, confort, s\u00e9curit\u00e9, voyage, acheminement<\/strong> <br \/>\n&#8211; Une deuxi\u00e8me partie \u00ab\u00a0les hommes et les femmes qui font avancer l&rsquo;entreprise\u00a0\u00bb : <strong>esprit d&rsquo;\u00e9quipe, travail, fiert\u00e9, ouverture<\/strong> <\/p>\n<ul>\n<li>Une base musicale solide et stable pos\u00e9e par une th\u00e9matique simple <em>(s\u00e9curit\u00e9)<\/em> <\/li>\n<li>Du piano, des cordes assez l\u00e9g\u00e8res et des cuivres doux <em>(confort, humanit\u00e9) <\/em> <\/li>\n<li>Du mouvement, par les croches et doubles croches en arri\u00e8re plan <em>(locomotion, acheminement)<\/em> <\/li>\n<li>Un petit passage musical \u00e0 consonance ethnique <em>(voyage)<\/em><\/li>\n<li>Partie 2  : reprise du th\u00e8me initial, mais plus \u00ab\u00a0m\u00e9tronomis\u00e9\u00a0\u00bb, plus uniforme, plus carr\u00e9 <em>(travail, \u00e9quipe)<\/em><\/li>\n<li>Final : progression harmonique et orchestrale avec des ch\u0153urs en bouquet final <em>(fiert\u00e9, ouverture)<\/em><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>3) AUDEMARS-PIGUET <\/strong> :<br \/>\n&#8211; R\u00e9alisation : Julius Berg<br \/>\n&#8211; Production : <a href=\"http:\/\/www.pointprod.ch\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/pointprod.ch\/&#039;);\"><ins>Point Prod<\/ins><\/a><br \/>\n&#8211; Images de synth\u00e8se : <a href=\"http:\/\/www.wizz.fr\/v2\/index.php\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/wizz.fr\/v2\/index.php&#039;);\"><ins>Wizz<\/ins><\/a><br \/>\n&#8211; Musique  : <a href=\"http:\/\/film.tunes.org\/fr\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/film.tunes.org\/fr\/&#039;);\"><ins>Bernhard Elsner<\/ins><\/a> (style orchestral cin\u00e9matographique).<\/p>\n<p>\n<iframe loading=\"lazy\" title=\"Audemars Piguet\" frameborder=\"0\" width=\"500\" height=\"212\" src=\"https:\/\/geo.dailymotion.com\/player.html?video=x86kr6&#038;\" allowfullscreen allow=\"autoplay; fullscreen; picture-in-picture; web-share\"><\/iframe><\/p>\n<p>Ce film institutionnel raconte d&rsquo;abord une histoire, avec des personnages, des d\u00e9cors, une <strong>intrigue<\/strong>. On est loin d&rsquo;une simple juxtaposition d&rsquo;images \u00e9num\u00e9rant les valeurs et les comp\u00e9tences d&rsquo;une entreprise. Ici les comp\u00e9tences se manifestent par l&rsquo;<strong>exp\u00e9rience<\/strong> et la <strong>long\u00e9vit\u00e9<\/strong> (\u00ab\u00a0il y a bien longtemps dans une contr\u00e9e lointaine&#8230;\u00a0\u00bb) ainsi que par l&rsquo;accent mis sur le c\u00f4t\u00e9 <strong>artisanal<\/strong>, in\u00e9dit (chaque pi\u00e8ce faite \u00e0 la main est unique) et <strong>pr\u00e9cis<\/strong> (secteur de la haute horlogerie).<\/p>\n<p>La musique, compos\u00e9e par <a href=\"http:\/\/film.tunes.org\/fr\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/film.tunes.org\/fr\/&#039;);\">Bernhard<\/a>, pr\u00e9sente une grande souplesse, plus que dans les deux exemples pr\u00e9c\u00e9dents (plut\u00f4t r\u00e9currents avec des th\u00e8mes r\u00e9p\u00e9titifs \u00e0 8 ou 16 mesures). Ici, la BO \u00e9pouse la fiction.  Pour la musique, Bernhard a choisi une instrumentation classique  : un ensemble de cordes (interpr\u00e9t\u00e9 par l&rsquo;orchestre <a href=\"http:\/\/www.symphonifilm.com\/\" target=\"_blank\" rel=\"nofollow noopener\" onclick=\"javascript: pageTracker._trackPageview (&#039;\/blogout\/symphonifilm.com\/&#039;);\"><ins>symphOnifilm<\/ins><\/a>) et une fl\u00fbte traversi\u00e8re, ce qui renforce parfaitement le c\u00f4t\u00e9 cin\u00e9matographique, l&rsquo;arriv\u00e9e d&rsquo;un objet <strong>myst\u00e9rieux<\/strong>&#8230; l&rsquo;histoire d&rsquo;une montre de <strong>luxe<\/strong>. <\/p>\n<ul>\n<li>Instruments classiques pour un film \u00ab\u00a0d&rsquo;\u00e9poque\u00a0\u00bb <em>(long\u00e9vit\u00e9, exp\u00e9rience)<\/em> <\/li>\n<li>Des cordes moelleuses et une belle m\u00e9lodie <em>(luxe)<\/em> <\/li>\n<li>Un fl\u00fbte traversi\u00e8re, sobre, discr\u00e8te mais efficace <em>(l&rsquo;\u00eatre humain, l&rsquo;artisan) <\/em> <\/li>\n<li>une consonance \u00e9nigmatique dans le th\u00e8me et l&rsquo;arrangement <em>(myst\u00e8re)<\/em> <\/li>\n<li>Pizzicati ordonn\u00e9s, l\u00e9gers et pr\u00e9cis <em>(travail de pr\u00e9cision)<\/em> <\/li>\n<\/ul>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voici 3 exemples de musiques pour films corporate appartenant \u00e0 3 secteurs d&rsquo;activit\u00e9 diff\u00e9rents : la technologie (Neusoft), La route (Colas) et l&rsquo;horlogerie de luxe (Audemars-Piguet). 1) NEUSOFT : &#8211; R\u00e9alisation : Ludovic De Vita &#8211; Production : Neusoft &#8211; Musique : Alexandre Mabeix (style \u00e9lectro). Quelques mots cl\u00e9 : humanit\u00e9, ouverture, innovation, technologie, dynamique [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-315","post","type-post","status-publish","format-standard","hentry","category-mes-travaux-mes-projets"],"_links":{"self":[{"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/posts\/315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/comments?post=315"}],"version-history":[{"count":2,"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/posts\/315\/revisions"}],"predecessor-version":[{"id":543,"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/posts\/315\/revisions\/543"}],"wp:attachment":[{"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/media?parent=315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/categories?post=315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.compositeur-arrangeur.com\/blog\/wp-json\/wp\/v2\/tags?post=315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}